A new journey with ImpactNest
We have set out with a team that measures social impact, to help make that impact visible. We designed ImpactNest's logo and bilingual website, and we run its LinkedIn communications together.
We have been working with ImpactNest since August 2026. We designed ImpactNest's logo and logo usage guidelines and built its bilingual website. We also manage content and advertising on its LinkedIn page.
Who is ImpactNest?
Founded in July 2026, ImpactNest provides training, research and consultancy in social impact measurement and management, sustainable development and social entrepreneurship. Its work is grounded in the principles and standards of Social Value International (SVI) and UNDP's Sustainable Development Goals (SDG) Impact Standards, and its analyses use the Social Return on Investment (SROI) methodology.
The core team is Dr. Gonca Ongan, Tuğçe Aktepe Dursun and methodology advisor Agata Fortuna. They worked together for many years at Koç University's Social Impact Forum (KUSIF) and bring continuous experience dating back to 2012. The founders also serve in the bodies that set international standards for the field: Social Value International, Social Value Türkiye and the Türkiye Social Entrepreneurship Network.
ImpactNest in a few numbers:
- 27+ institutional clients across the public sector, foundations, banking and industry
- Three internationally accredited trainings with SVI, UNDP and the Capitals Coalition
- Five SROI reports accredited by Social Value International
Why this partnership matters
One of the questions we hear most often from civil society is: "How do we show the impact of our work?" Measuring impact and communicating it are two links in the same chain. Impact that is not measured cannot be told, and impact that is not told stays invisible.
ImpactNest works on the measurement side, alongside CSOs, foundations, public institutions and companies. We work on the communication side. That is why helping ImpactNest build its own voice is more than an ordinary client project for us. It is a contribution to making the field of social impact more visible and better understood in Türkiye.
What we have built together
Logo and logo usage guidelines. ImpactNest's logo and logo usage guidelines were designed by Türküler Algüz Duransoy from our team. The guidelines define the primary logo; the brand colours, orange, green and blue alongside a dark text colour; the Visby CF typeface; and five logo variations: for light backgrounds, dark backgrounds, two single-colour uses and busy photographs. The three arcs in the logo carry the three colours. You can browse the guidelines in our library and download them in full.
Website. We built theimpactnest.org in Turkish and English. The logo's colours carry meaning on the site: orange marks training, green research and blue consultancy. The site features training programmes and a calendar, accredited SROI reports, a timeline of client organisations and a 16-entry Turkish glossary of social impact terms. Analytics only run when visitors give consent.
LinkedIn. We run content and advertising on ImpactNest's LinkedIn page, with posts prepared in Turkish and English. We cover developments in the field, such as the newly published ISO/UNDP 53001 standard, together with what they mean for organisations.
What comes next
The first phase laid the foundations: a logo, a website and regular communication. In the coming period we will focus on three things:
- Growing the website. Adding new training dates, reports and resources so the site becomes a reference point for ImpactNest's expertise.
- Increasing visibility. Growing ImpactNest's LinkedIn community and reaching organisations, CSOs and decision-makers interested in impact measurement on a regular basis.
- Taking training and event announcements further. Using targeted advertising and the right channels so that every new training reaches the people who need it most.
Get to know ImpactNest: theimpactnest.org · LinkedIn
