Advertising management

We plan the budget, build the campaigns and hand you a monthly report showing exactly where the money went.

Advertising is the most wasted line item in civil society budgets. When the audience is set up wrong, the money buys impressions from people who were never going to care.

We build campaigns on LinkedIn, Google, Meta, X and YouTube. First we get clear on who you want to reach and why, then we translate that into targeting. Through the campaign we watch performance and move budget towards whatever is working.

We have specific experience with Google Ad Grants: spending the grant while staying inside its rules is a job in itself.